In the realm where fabric weaves its whispered tales, there unfolds a mesmerizing narrative within the folds of a pleated collection. A symphony of textures and hues, this collection beckons to the souls of three archetypes: the Dainty Lady, the Fiery Woman, and the Divine Feminine.
Introduction

The Archetypes

Let's explore the three archetypes.

Three Archetypes

Dainty Lady. Fiery Woman. Divine Feminine.

Three Archetypes

Dainty Lady. Fiery Woman. Divine Feminine.

insight

Three Archetypes

As the threads of these three archetypes intertwine, the pleated collection becomes a tapestry of humanity's myriad facets. It is a celebration of fragility and strength, of subtlety and passion, and the magical realm that exists where they converge. Each garment, a chapter in this enchanting tale, invites wearers to embrace their own narrative within the pleats, a reminder that within us all reside echoes of the Dainty Lady, the Fiery Woman, and the Divine Feminine.

Fiery Woman

Amidst this serenity strides the Fiery Woman, a tempest of passion and strength. Her pleats are like the fierce waves that crash against the shore, unapologetically bold and unrestrained. Deep crimson and vibrant hues cascade in wild harmony, reminiscent of a blazing sunset's final embrace. These pleats hold stories of fierce determination, of a spirit unafraid to challenge the boundaries. With each step, the Fiery Woman ignites the world with her untamed energy, leaving trails of ardor in her wake.

Divine Feminine

Between these two realms stands the Divine Feminine, a nexus of duality and transformation. Muted tones intermingle with flashes of vibrant colour as these pleats carry tales of ambiguity, of those who embrace vulnerability as a strength and find power in their contradictions. The Divine Feminine exists where the Dainty Lady and the Fiery Woman meet, blurring lines and celebrating the complexities that make us whole.

Dainty Lady

The Dainty Lady, an embodiment of delicate grace, discovers her reflection in pleats that sway like the wings of butterflies. Each pleat tells tales of ethereal gardens, where petals unfurl in the gentle embrace of the wind. Abstract flowers bloom in various shades of pink against a canvas kissed by a tender morning light. The gentle texture evokes an aura of innocence, capturing the essence of a blushing dawn's fleeting moments. Her pleats seem to whisper secrets known only to the petals, as the Dainty Lady strolls through life's enchanting meadows.

creative direction

A Whimsical Garden

The creative direction for the campaign of Plissé Poetry was crafted to evoke the scene of an elegant tea gathering, elevated with a refined whimsical touch reminiscent of the enchanting world of Alice in Wonderland. Picture an elegant tea party held at the iconic Ritz, nestled within a lush floral garden. Each model's styling, from their intricate hairstyles to carefully curated makeup and accessorising, was intricately designed to reflect the founder’s personal style and essence. It's a blend of sophistication and fantasy, where fashion meets imagination. 

The Divine Feminine. A nexus of duality and transformation. Shop now.

At its core, the brand is a reflection of my multifaceted personality, a cacophony of complexity and simplicity- acknowledging the beauty in their harmonious coexistence. How I believe all women should be allowed to be without being forced into a standard mould or box.

AISHA SAFINA ABUBAKAR, the founder.
sound on

Plissé Poetry